Hyojin Jeong is a photographer and creative director currently based in Tokyo.
With a background in Fashion Design and Art History, she has worked across fashion, photography and visual direction in Seoul, London and Tokyo. Her early experience includes fashion merchandising and buying at SK Planet in Seoul, work around international fashion presentations in Frankfurt and Paris, and independent visual projects in Berlin.
She also founded Sai Sai Achilles in London, an independent selected shop that brought together curation, photography, styling and cultural references.
Her work comes from personal experience and a curiosity about how people see and remember the world. She is drawn to small moments, honest gestures and things that feel beautiful without trying too hard.
She has worked on projects for Vogue Korea, SW19 and Goal Studio, and continues her independent practice in Tokyo.
Get in touch:
hyojin.e.jeong@gmail.com
@hyojin.e.jeong ˗ˏˋ ˎˊ˗