I’ve always looked at objects, culture, and trends through a split lens with one half shaped by Fashion Design and the other by Art History. This twin perspective started back in university, where I was already experimenting with curation by co-founding an online vintage store.
Since then, I’ve gained experience across different layers of the industry.
I started by supporting world trade fairs in Frankfurt and Cristaseya presentations in Paris, before working in corporate retail as a fashion md/buyer for SK Planet in Seoul.
I then expanded my view further through independent projects, including a visual director role for a British Council Berlin project.
I started by supporting world trade fairs in Frankfurt and Cristaseya presentations in Paris, before working in corporate retail as a fashion md/buyer for SK Planet in Seoul.
I then expanded my view further through independent projects, including a visual director role for a British Council Berlin project.
Driven by a desire for a deeper, more personal kind of curation, I moved to London and founded Sai Sai Achilles in 2018. What started as an exploration of Korean fashion and cultural storytelling has grown into a continuous space for personal expression. Running the boutique independently has allowed me to grow as a versatile creative operator, managing everything from buying and styling to photography and brand identity.
Alongside the store, I work as a freelance photographer and creative director, shaping editorial content for partners like Vogue Korea, SW19, and Curvv.
Much of my inspiration comes from the stories woven into history, old paintings, films, and music. Whether I am behind the lens or curating a collection, I look past how something looks to find what it actually carries. I am drawn to the memory, mood, or sense of place behind everything, and those subtle, unexpected stories that take a moment to notice.
I love finding those strange, interesting details in everyday life and looking for ways different worldviews can connect naturally, without forcing them into one neat answer.
I love finding those strange, interesting details in everyday life and looking for ways different worldviews can connect naturally, without forcing them into one neat answer.
After several years in London, I relocated to Tokyo in 2025 to start a new chapter. Standing between Seoul’s fast-moving energy, London’s analog charm, and the beautiful, funky little details of Tokyo, I continue to document the objects, places, and moments that make ordinary life feel entirely new.
My Japanese is still at a basic level (I'm working on it!), but I truly believe that images, senses, and sincerity can often arrive long before language does.
My Japanese is still at a basic level (I'm working on it!), but I truly believe that images, senses, and sincerity can often arrive long before language does.
I look forward to meaningful encounters, thoughtful collaborations, and unexpected creative journeys here in Tokyo.