Hyojin Jeong is a photographer currently based in Tokyo.
With a background in Fashion Design and Art History, she has worked across fashion, photography and visual direction in Seoul, London and Tokyo. Her early experience includes fashion merchandising and buying at SK Planet in Seoul, work around international fashion presentations and messe in Paris and Frankfurt, and independent visual projects in Berlin.
She also founded Sai Sai Achilles in London, an independent selected shop that brought together curation, photography, styling and cultural references.
Her work comes from personal experience and the way she looks at people, places and everyday life. She is interested in sincerity, innocence and a kind of beauty that simply exists.
She has worked on projects for Vogue Korea, SW19 and Goal Studio, and continues her independent practice in Tokyo.